Volume of access in e-commerce: how to guarantee stability?
The dream of any entrepreneur who is taking the first steps towards the success of their e-commerce is to have a large flow of visitors in their virtual store, wishing to buy their products. However, a strong increase in the volume of access in e-commerce is also a source of concern, did you know?
Because of its rapid growth or some special date, so that your e-commerce can take advantage of the potential generated by the increase in the volume of access, you must be prepared and not to stumble. Want to know how? The details are just below!
Have a scalable server
This type of hosting accompanies the increase in the volume of access in e-commerce automatically. Your site data is stored in the cloud, not on local physical servers.
Thus, as the number of visitors increases, the hosting service distributes the demand on several servers spread across the network, without overloading any of them.
In addition to contributing to the stability of the site, in cases of peaks of access, it also helps to keep the virtual store always accessible, because the data is more secure when stored in several places. Thus, you do not run the risk of being out of breath when occurring bread, as happens when the site is hosted on only one server.
Optimize site performance
When you open some programs on your computer, you should have noticed that some are quickly loaded, while others, because they are more complex, take longer.
This is because of the number of calculations your computer needs to make to make available all the features of the program to be opened.
The same is true of sites being loaded by visitors. The simplest ones open without requiring a lot of server resources. However, virtual stores are a model of websites that usually demand more system resources.
This is because they contain dynamic content, that is, they are loaded according to certain parameters. In addition, there is a constant query to the databases to access the information of the various products.
So you have to make your site require as little extra resources as possible from the server, so it does not get overwhelmed in cases of a sudden increase in the volume of access in e-commerce. For this, you need to know what most impacts the performance of your site.
An interesting tool for this is Google Page Speed Insights. By using it, you'll know the loading speed of your site and receive suggestions to make it faster and decrease the server load.
Activate a CDN
The acronym CDN or Content Delivery Network stands for Content Distribution Network. But what can this complicated term do to increase stability in cases of an increased volume of access in e-commerce?
The idea is relatively simple. By activating a CDN, you spread copies of your store content to a variety of data centers located around the world.
In this way, visitors to your e-commerce will receive the requested content from the nearest data center. This causes the loading to be faster and decreases the overhead of the servers because they are scattered.
And do not think that this is an expensive resource. Its price is usually lower than that charged for hosting the site. So, use it to ensure the stability of your online store.
Protect yourself from hackers
In addition to the constant concern of the entrepreneur who works on the WEB to protect the registration and payment data of its customers, he must also be aware of attacks that have the intention of taking a page from the air.
Many of these attacks are carried out near important dates for e-commerce, such as Black Friday, for example, because the damages will be greater.
So you need to talk to your web store hosting service support to find out what features they offer to increase intrusion security for your site.
Also, take care of the computer you use to manage your e-commerce. Use well-evaluated and up-to-date antivirus. Also, do not forget to use strong passwords to access the control panel.
As if not enough to invade, some hackers use another technique to knock down a site. They program robotic systems that generate a wave of numerous simultaneous accesses, causing server overload. To avoid this type of attack, there are tools that detect the significant increase of access from the same IP and interrupt the connection.
Monitor your site
Even taking all these precautions, it is still possible to occur errors in your e-commerce that can compromise its stability, in cases of high volume of access. To prevent this from happening, your site should be monitored regularly.
Start by putting together a history of the mistakes your clients have made and quickly correcting those that appear the most. Also, check how your site uses server resources and, if consumption is high, take steps to fix these flaws.
Also, be aware of the encoding of the platform. Too long codes or typing errors cause the download to be slow or the site is out of the air, causing huge damage.
In addition to doing your monitoring, make sure your hosting service also monitors your performance and seeks to carry out preventive improvements. That's because it's not enough just to do your job. Your trading partners also need to be aware of this, as gaining the fame of a virtual store that always goes out of the air is a title that no entrepreneur wants.
These five tips will certainly help you plan ahead so that you are prepared to increase the volume of e-commerce accesses, whether due to organic growth or atypical movements, such as commemorative dates. And be sure to keep track of the variations of hits and how your virtual store behaved. This will be the basis for future adjustments.
Speaking in the future, a successful entrepreneur is always on the lookout for tomorrow and acts preventively. Do you want to be like that too? So, know how to always be one step ahead and anticipate mistakes in your online store!