Loading speed of your webshop: Why is this important?

Internet users have increasingly faster websites. In 1999, when we were still using dial-up internet, consumers were willing to wait up to 8 seconds to load a page.

In 2010, as reported by the Radware blog, this value went up to just 3 seconds. This data shows the growing importance of load agility for user interaction with the page.

The loading speed of the online store impacts both the buyer experience and page rank on Google.

In this post we will talk about the importance of upload speed, how to detect the agility of your online store and how to improve it.

Why is loading speed important?

To clarify the importance of the subject, simply analyze statistics on the subject. In a survey, it was pointed out that:

  • 47% of consumers expect a page to load in 2 seconds or less;
  • 58% of mobile users expect a site to load as fast - or faster - on their mobile phone than on a computer;
  • 40% of people leave a site that takes more than 3 seconds to load.

    That is, a 1 second delay in site response may result in a reduction in conversion rate.

    Another survey, which analyzed the behavior of 83,828 users on two sites, assessed the impact of page load time as follows:

    • Slower sites to load have a 72% higher bounce rate;
    • Fast loading sites have 68% more pages viewed.

    Given these data, it is evident that speed influences the behavior of online consumers.

    How to find out the loading speed?

    To check if the loading speed of the online store is as expected by internet users, just use tools like YSlow or PageSpeed.

    YSlow is an extension that can be installed on Firefox. It uses 3 parameters to evaluate sites, displays statistics about the page and suggests improvements. PageSpeed has the same goal, but it is made by Google and works online, without the need for installation.

    How to make loading faster?

    Optimize images

    Good images are essential, especially in online stores. After all, this is the contact that the consumer will have with the product. However, often the images used are much larger than needed.

    These heavy files consume much of the page load time. Therefore, use images as large as necessary, as light as possible.

    Reduce HTTP Connections

    When downloading a page, the browser checks the HTTP connections. Each file listed in the code has a response time in this process. Therefore, reducing the number of referenced files decreases the number of HTTP connections required. This makes it faster to load.

    If you use many background images in your CSS, you can combine the images into one file. This process, called image sprite, also reduces page access time.

    Eliminate unnecessary resources

    There are many plugins and add-ons that can be added to a website. Some are important, others are decorative. Eliminate those that do not promote improvements to your site's user experience.

    Be careful not to remove important plugins. Chat, for example, takes time to load, but can be an indispensable tool in contact with the user.

    The speed of loading the virtual store is a factor that influences the success of the business. Stores tend to adapt to make the shopping process ever faster. Just look at the one-click purchase that is successfully used by industry giants like Amazon.

    Should your online store improve loading speed? Contact Codeby and discover new solutions for your digital business.

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