Learn how to integrate your online store with the physical store

Managing a company requires knowledge in various areas, such as administration, marketing, costs, logistics, and the business branch, which makes the work of the manager very difficult. When the venture starts to operate in the off and online markets, the difficulty only increases.

To cope with the new assignments, it is essential that the organization uses the available technological tools, such as those that allow integrating the virtual store with the physical store. Interested? Find out how to do this next!

Why integrate virtual store with physical store?

From the moment a company starts operating in the off and online markets, it is as if a new branch were opened. Like the physical store, virtual requires serious management, not to burn the image of the entire brand. Therefore, we must take care of the financial, the commercial and the stock of both units.

If the administrator will have to do the same activity for both stores, obviously the work will be more organized and practical with the integration of the virtual space with the physical one. And in doing so, it will have several benefits. Know the main ones:

Centralized Management

Nothing justifies performing the same task twice (once for the web store and once for physics). Therefore, you must control accounts payable and receivable, cash flow, contact with suppliers or customers, and employee management, among other management activities, in the same system.

Thus, the manager has more accurate information - and at the right time - for making correct decisions.

Automated Processes

Using computerized tools, the manager takes processes out of paper and passes them to the computer. The advantages of this are the security and availability of information as most of the available solutions rely on cloud storage.

So everything will be safe in case of breakdowns and accidents. In addition, data access can be from anywhere that has internet available.

Another benefit is the near zero probability of errors such as those occurring in manual processes. The information becomes more reliable.

Controlled Stocks

One of the biggest difficulties in running a company that operates in the off and online markets is controlling inventories. If no tool is used to integrate the online store with physics, there may be the awkward situation of the same merchandise being sold over the counter and on the internet.

If so, what to do? One of the customers will be dissatisfied, and getting around this will be complicated. When stores are integrated, when you sell an item by any means, the product is automatically withdrawn from inventory that is available to all sales channels.

Increased Productivity

By concentrating administrative activities on the same tool, time and manpower will be available for other jobs, increasing the company's productivity. With most automated tasks, the focus is on increasing business revenue.

Resource Saving

By centralizing multiple processes in one tool, the company saves money. This occurs in many ways. See some examples:

savings with licenses for various software, as it will only take one program;
less waste of stationery, such as paper, folders, and printer ink, because most information will be saved in the system;
fewer people required to perform the same tasks by automating multiple processes;
less need for document file spaces as they will be saved in the cloud.
What are the main ways to do this?
Now that you have understood the benefits you have gained from integrating the online store with the physical store, here are the tools available to perform this operation efficiently.

Webshop platform

Some companies that specialize in providing platforms for the creation of virtual stores usually offer the possibility to also launch physical store information in their systems. This turns out to be interesting for the platform company, as such a business is sustained when virtual establishments achieve success.

Therefore, nothing is more natural than offering tools that can make the administrator's job easier and more intuitive.


This is often the most cost-effective solution. The acronym ERP stands for Enterprise Resource Planning. The advantage of the tool is that it was created specifically to gather business information, virtual and physical, allowing for more assertive and less laborious management.

Through the ERP system, inventory in all sales channels is controlled, customers are registered and their information is filtered. In addition, the issuance of electronic invoices and slips is facilitated, and cash flow is organized, with the management of revenues, expenses and accounts payable or receivable.

Another important point of this solution is the tax part. Upon receipt of the goods for sale, purchase invoices are posted to the system. When you make sales, the exit notes are also issued by the application. With this, the income, expense and tax information is all collected and automatically sent to Sefaz.

Interestingly, despite being a very complete tool, the ERP system does not require large investments. This explains its attractive cost / benefit ratio.

Hiring Programmers

If the company is at a more advanced level of development, it will need custom solutions to integrate the virtual and physical establishments. This is what happens with major players and franchise chains: there are several branches, each with its own peculiarities, and only one online store that represents the entire brand.

To be able to integrate this amount of information, you will probably need to develop a case-specific solution. In this situation, it is natural to have a team of programmers dedicated to developing this tool.

Realized how important it is to integrate the online store with the physical store? The benefits are numerous and yet there are no major difficulties in promoting this integration, do you agree? What do you think? Leave a comment below and share your opinion with us!

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