Abandoned Cart Recovery: 5 Tips to Increase Conversion
Does your e-commerce suffer from high rates of cart abandonment? The story is always the same: the customer spends long periods of time searching for various products, adds to the cart, performs the registration, but instead of completing the purchase, leaves the page, goes searching for other things and ends up leaving the purchase for later. Or worse, not even back!
This situation is more common than you think and may be harming the success of your online store. Thinking about it, in today's article, we will present 5 tips to recover the abandoned cart and increase conversion. Check out!
1. Improve the purchasing process
When you enter a virtual store, the customer wants to solve a problem - in this case, buy something that needs it. For this, he needs to make sure that he is in a safe environment that he can trust.
In this sense, a professional store needs to maintain contact information such as address and phone number, as well as contain online chat tool and all active security devices.
Also, to keep the customer satisfied, make it clear that the purchasing process may be simpler and less bureaucratic. Disclose all accepted forms of payment, freight options, and inform if the service can be free in some situation (like purchases above a certain value, for example).
The idea here, as well as in the physical stores, is to offer comfort and practicality to buyers. Therefore, even if it is not a good option for data collection, also offer alternatives for purchase without registration. This creates agility and speed for the client to complete the process.
2. Create monitoring processes
To fully understand the reasons why customers leave the shopping cart and think about solutions, you need to monitor all user behavior online.
There are some tools today that can pinpoint exactly where the customer has given up buying. From this data, you can think of strategies to make the user experience more enjoyable and prevent it from giving up.
3. Bet on email marketing
Email marketing is one of the key strategies for retrieving the abandoned cart. However, for this measure to work, you need to follow a few steps:
- treat the customer always by name - this will count points in your favor since it shows that you are attentive to the path of the user until the purchase;
- dynamic content, ie the items left in the cart. If possible, create a direct link to the completion of purchases;
- create a recurrence of emails - send the reminder at least three times after the attempted purchase;
- bet on the sense of urgency - the client will feel tempted to read phrases like "this is your last chance to have the product of dreams," for example.
4. Use Remarketing
Remarketing is used to remind the customer of the purchase that is in the cart because, often, he forgets the store where he saw the product - or, because it is not something of extreme necessity, it leaves the product aside, and he loses himself.
This strategy can be used by email or through ads sponsored by other channels on the Internet, such as social networks or pop-ups on various websites and blogs.
5. Offer exclusive discounts
Finally, another way to recover abandoned purchases is to offer exclusive discounts to the buyer. A discount coupon or free shipping offer is a good chance to convince you to resume the order and finalize the purchase.
Well, with all these tips, recovering abandoned cart becomes simpler and, at the same time, you retain customers and guarantee the success of your e-commerce! And now, if you liked this post, take the opportunity to learn more about how to increase the conversion of the virtual store.