Perform functionality tests before launching your e-commerce: learn how!

At some point you may have already visited an online store and had the impression that it was launched ahead of time. Unfortunately, many inexperienced digital entrepreneurs are unaware of the importance of performing e-commerce functionality testing prior to its launch.

From mobile compatibility, content presented in the web store to the creation of user scenarios, all are key tests to make your e-commerce launch a success.

One of the great advantages of working with ecommerce is the ability to monitor both the store and its audience and, from that monitoring, collect data and gain insights for improving e-commerce and marketing strategies.

For this monitoring and functionality testing there are some tools that can assist the process. In this post you will better understand which tests should be performed and their importance. Continue reading!

Learn the importance of e-commerce functionality testing

In addition to avoiding headaches and lost sales, the primary function of feature testing is to enhance a visitor's browsing and buying experience so that they can become a customer of your e-commerce.

Programmers and web designers need to worry about various aspects of devices when thinking about the web store, such as screen size, operating system, and browsers. At this time, an improper decision can result in serious problems with the store's operation.

Added to the fluctuating connection and Internet in Brazil, different memories and processors, all these items directly impact the user experience.

Failures in the online store can represent significant losses in revenue. Therefore, when conducting an e-commerce functionality test, it is necessary to prioritize navigation and user interactions.

Learn what to test before launching e-commerce

Knowing if the menu fits the business purpose, if the search field is bringing search term related results, identifying if error messages are appearing next to the form box if it is filled in incorrectly and many others are points of attention of the tests.

In addition to these points, it is important to identify your site's ability to access. What would happen, for example, if many people accessed your store at the same time?

1. Compatibility and responsiveness

To ensure that users can access the web store from any available browser or device, their platform must be compatible and responsive.

A browser compatibility test will verify that your e-commerce is compatible with all browsers used - Internet Explorer, Google Chrome, Mozilla Firefox, Safari, and others. CrossBrowserTesting is a tool that can be used for this test.

A responsiveness test will show whether your sales platform fits screen sizes on the most popular desktops, tablets and smartphones on the market to ensure your store displays perfectly on all of them. For this test, you can use the ResponsiveTest tool.

2. Contents

Another essential point to check before launching an online store is its content. And content means everything your visitor can see, read or hear.

Presenting confusing or unprofessional content lowers your store's credibility and negatively impacts your revenue. So be sure to be aware of the following points:

  • spelling and grammatical errors;
  • formatting of titles, lists and paragraphs;
  • size, position and use of images;
  • product information such as price, description, images, available sizes and the like;
  • Company contact information such as address, email and phone.

3. Features

It is no use simply looking at the pages and checking that they have well-written text and a harmonious layout. You need to interact with them by imagining different scenarios.

Some tests you should do to ensure that basic functionality works correctly are:

  • Click on all links, buttons or images to make sure they lead to the correct page.
  • test contact forms, popups and the like;
  • check external links, such as those on social networks, for example;
  • create a customer account for testing;
  • make a purchase using the test account, ensuring that all payment methods you have provided work properly;
  • test different zip codes;
  • test different languages ​​if your store has other languages;

Buy in different currencies if your e-commerce sells abroad.
It's important to remember that you should delete test orders before launching your store so that they don't interfere with e-commerce metrics.

    See some tools to test your e-commerce

    Google Analytics

    It may be the most popular analysis and monitoring tool on the market. Its functionalities help in obtaining information about your e-commerce traffic.

    In addition to presenting access data, Google Analytics also displays data about the behavior of those who access your webshop.

    This data is essential for measuring marketing actions and generating insights for your planning. Besides, of course, it helps you find problems and think about solutions. With this tool you will have access to data such as:

    • number of people who access your store;
    • social networks that most attract visitors to your e-commerce;
    • number of pages each visitor viewed;
    • place of origin of each visitor.

    SEO monitor

    Chances are you know the importance of a well structured SEO strategy for your e-commerce. Within this strategy is the use of keywords that allow your store to be found by potential customers.

    The SEO Monitor tool is designed to help you gauge the strength of the words used in your online store. With it you can:

    • monitor keywords;
    • compare the keywords used by competitors;
    • analyze your ranking over time;
    • receive suggestions for new keywords.

    Testby

    With Testby you can measure the problems of your online store, being able to map, anticipate and even predict the errors that your platform may have.

    The robot will detect the errors contained in your virtual business and send a report along with a video so you can fix it as soon as possible. In addition to offering other services such as stress test.

    This way, your e-commerce generates more revenue because it is optimized and will always have a planning ahead of the user, predicting errors in your online store.

    It is possible that your company structure may not include an in-house testing team, the time has come to launch your store, and your deadline is short. In both cases it is recommended to outsource testing to a specialist. All to ensure that any flaws are identified and corrected before it becomes publicly known.

    Did you like our tips? If you need help performing the e-commerce functionality test, contact us! We are sure we can help you!

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