Mobile commerce: What should a responsive version of your store have?
Have you heard of mobile version of online stores? Probably yes. Basically, this is how people shop over the internet through mobile devices such as smartphones and tablets.
Consumers are increasingly connected and use these devices for just about everything: research, shopping, bill payment, messaging apps, and more. The number of users is staggering: by 2020, 6.6 billion people will have a smartphone, about 70% of the world's population.
Today, these devices are already responsible for most of the sales. Therefore, the mobile version is essential for those who have an online store. Want to better understand why and know what your online store should have? Continue reading!
What is the importance of the mobile version of online stores?
Brazil is one of the fastest growing countries in the use of mobile devices. According to studies by the Getulio Vargas Foundation (FGV), there are currently over 198 million mobile devices connected to the internet. However, that number is expected to rise to 236 million over the next two years - that is, there will be about 1 device per inhabitant. Awesome, isn't it?
This growth, coupled with changing consumer behavior, has made virtual retailers adapt, making it crucial to have a mobile e-commerce. However, for the store to have access and sales through this modality, some aspects must be observed.
Here's a list of what your online store needs to have to succeed in the mobile version. Check out!
When we talk about mobile version of online stores, we must not forget responsiveness. A responsive website is one that fits any type and size of screen. With this template, you create a desktop layout that adapts to smaller screens, showing just what you need.
This strategy does not require much initial investment. When you request a layout for an agency, for example, just ask for a responsive version. Also, be sure to check if your e-commerce platform supports this type of layout.
Have you ever visited a site that looked interesting but soon left because the text seemed tiring? Well, unfortunately that happens a lot. Probably what is lacking in sites like this is scannability.
This term identifies the ability of a website to make it easier for the user to read. That is, when the reader can quickly understand the content, this site has a good scan.
Despite being better known to writers and journalists, this technique is also applied in e-commerce. After all, by simplifying content assimilation, it becomes easier to convert the visitor into a customer.
Applying the concepts of scanability to your store will make it more dynamic and attractive. There are several techniques to use in your e-commerce, but you can start with some simpler ones: avoiding long, flowing text, using good-quality images to capture attention, lists to pique curiosity, and bold to highlight important information, for example. example.
An online store needs to be intuitive, meaning it has an easy-to-navigate interface. The information should be clear and clearly visible, ensuring that the customer can navigate unhindered.
This is even more important when it comes to the mobile version of an online store. Smaller screens should only provide the essentials that need to be designed to ensure truly intuitive navigation.
Layout is critical to ensure good results. The menu, categories, buttons, checkout etc. need to be designed with the user in mind. All actions must be predicted and tested and the functions must operate perfectly. An intuitive website is synonymous with more hits and more conversions.
Usability is totally linked to the user experience as it facilitates the use of web pages. The usability level can be measured by 5 factors: learning, efficiency, memorability, operational failures and user satisfaction.
This technique is indispensable for any digital business, especially when it comes to a mobile version of online stores. This is because if the site is easy to use, users stay longer on it. Also, if you don't get confused and get lost while browsing, chances are they'll buy back from your e-commerce.
Remember that with so many stores available, you won't think twice about leaving your site if you encounter any difficulties. Therefore, investing in usability is essential. Using and improving this technique in your e-commerce will result in increased click and conversion rates, as well as improving the user experience.
Usability and utility go hand in hand and are extremely important when determining whether or not a site is relevant to the user. After all, besides being easy to use, the site needs to be useful to the consumer.
5. Best shopping experience
In addition to the tips we mentioned earlier, there are other points that should be considered to provide the best shopping experience for the user. One is the mobile connection speed of the mobile platform, which is slower than the desktop, so the tip is to invest in a lightweight site.
Another factor that must be considered is the touchscreen. The main user interaction with mobile devices is the touch screen. So make sure that the buttons and other elements of your site interface provide the best possible experience for the potential customer.
Social registration is also an interesting option, after all, it greatly helps the user who accesses the online store through a mobile device. This is the kind of sign-up through which the login can be linked to social networks like Facebook, Twitter or email. Thus, the chances of the user completing the purchase only increase.
Another tip for increasing conversions is to invest in one-click checkout systems. This way you help the consumer and make sure he won't give up on the purchase.
Last but not least, we must remember safety. Although mobile devices are not always connected to completely secure networks, there are ways to show that your store is trustworthy. Digital certificates that tell you that e-commerce is secure and uses good data security practices is a great example.
Did you like the tips? In today's post, you have some ideas for improving the mobile version of online stores. Got a question or want to know more about optimizing any digital business? Contact us!