Identifying Mistakes: Does Your E-Commerce Make These 4 Stumbles?

Avoiding typical e-commerce mistakes can save your online store's revenue and reputation. After all, to be successful in online commerce, it's not enough to just deploy a shopping cart system, add products to a database, and wait for customers.

Minor errors in an online store can cause big damage. To avoid them you need to invest in efficient marketing, but without forgetting to take care of the functionality of the site.

In this article, we will comment on the main mistakes made by online stores. Read on and eliminate these stumbles from your business!

1. Adopt an inefficient platform

Your online store platform needs to look like your business. Think not only of the visual but also of product registration, in-site search engine, inventory management, and payment and shipping options.

In the name of stability and security, many platforms are few and far between, which is no longer justified by the technology available today.

Therefore, consider the platform that best suits all aspects, with good customization tailored to the demands of your online store.

2. Count on a limited server

On the internet everything is very fast. So, more than ever, time is money: slow and unavailable websites are a sure synonym for losing money.

Black Friday - when the volume of hits is up to 10 times higher - always yields examples of what not to do. According to a Google Brazil survey, the loss of just one hour offline that day can reach 300,000 hits, which means losing $ 1.5 million in revenue.

It is worth doing a stress test to avoid falling into this type of failure. In it, a software simulates a large amount of simultaneous accesses, evaluating the site response. This allows you to measure supported traffic and identify points for improvement.

3. Not having an SEO strategy

It is a mistake to think that SEO strategies are only for blogs, or that the strategies are the same for blogs and online stores.

Special attention is needed to keywords to improve search engine placement. Find out which words your audience wants most, and use them consistently across product descriptions and categories.

Another common mistake in e-commerce is restricting comments. Don't be afraid of negative reviews: Think of customer reviews as a kind of unique content that only helps in ranking the site. In addition, products with positive comments only generate distrust.

4. Not having a content strategy

Speaking of content, strategies in this area are also very welcome in online stores. After all, to sell more on the internet, you need to generate traffic.

And content marketing comes precisely to this: By generating relevant knowledge, your business can be seen as an expert in the market in which it operates. Consequently, it gains in reputation and appears at the top of the polls.

Consumers don't just want low prices. To build customer loyalty, you need to generate value for your brand, so bet on relevant information to make your e-commerce a reference. It is worth investing in materials on the site itself, blogs and profiles on social networks.

We hope our article will help you avoid these errors in your company's e-commerce. If you want more information on the subject, subscribe to our newsletter and stay on top of news in e-commerce management!

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