Product Photos: How to increase sales potential in e-commerce?
One of the major challenges encountered in an e-commerce is being able to impress customers with their products. In a physical store, consumers can touch, feel, analyze, and try out items. Already in an e-commerce, the only alternative is the product photos. They are responsible for passing all the impressions and details of the items.
Were you interested in the subject? So read on and see how to increase sales potential in e-commerce with product photos!
Understand the importance of a good photo
The quality and specifications of a product are the main aspects we evaluate before making a purchase. However, in virtual stores this type of experience is not possible.
The only way to get relevant information about the product is through the images. Therefore, we can say that they are essential to the success of a business.
We can not fail to emphasize that virtual purchases are becoming increasingly common, mainly for the convenience of buying an item without leaving home. But how to buy something you have not seen? That's why product photos are essential elements for your online store. Think about it!
Take the perfect photo
Do not just post a photo on the page. The quality of the images and their level of detail are points analyzed by the consumers, being decisive in the abandonment of shopping cart. So we've separated some tips here for you to rip through the photos!
Clean the product
Before you start taking pictures of products, you need to make sure they are clean. Remember: the pictures reveal much more than just the description of the item; they also express their concern about important details.
Ensure good lighting
One of the key aspects that should be evaluated for product photos is lighting. It is interesting that a quality photograph depends directly on the light.
Obviously, you do not have to hire renowned photographers or have great studios to capture images. Some simple practices can already be useful, such as not using direct flash from the camera - it can generate shadows that will hinder the presentation of the product.
Beware of the shadows
Shadows can be used in many ways, increasing the quality of your photos. However, if used incorrectly, they can be harmful to your online store. A term used by experts is "hard shadow," which is the strong dark mark that appears behind the product, giving the impression of poor quality.
Obviously, there are specific techniques for the application of photos, favoring the best aspects of the products. Either way, the best choice is to leave the light as natural as possible, even if you have to use artificial sources.
Use an infinite background
Infinite background is a technique widely used in photography. It aims to draw people's attention to the main object, preventing them from getting distracted. The colors used vary from white to black.
For the e-commerce sector, white is the most used background color in the e-commerce sector, as it can be reproduced through cardboard and other simpler materials.
Explore different angles
Taking multiple photos of your products is also a big differential. You need to show the item you are selling from all angles. This is the only way to ensure that customers can choose exactly what they are looking for.
So, do not skimp on the photos. Take off from top, side, bottom, angle, incline, among others. Try to explore different angles to offer a different experience to your customers.
Product photos are fundamental to the success of an e-commerce. However, one should not only pay attention to images. The description of the items is also essential to increase the conversion rate on the site, since in this section the main features of the product are found. And remember to take into account all relevant information for your customers.
So, did you like to know how product photos help with sales? How about knowing another strategy that can leverage your online store? Learn more about how content marketing is able to enhance your e-commerce! Do not miss it!