Website user experience: why you should pay attention to this
Much is heard about user experience on the site. Several online stores have been recreating their pages because they realize the impact this aspect has on their sales.
User eXperience (UX) is the term that describes the interaction between the user and a particular product or service, such as what emotions are aroused in them through that interaction.
Such experience is built on a number of factors, which vary according to the product offered, the customer, and the company's purpose. Want to know more about it? Continue reading!
Why worry about user experience on the site?
It may sound obvious, but websites were created for users, so keeping a certain number of users accessing and interacting is the ultimate goal for all of them. The user only comes back to a site when their experience with it has been satisfactory, otherwise they will probably not return.
If the site is an e-commerce, user experience is even more important because a visitor's satisfaction can turn into a sale.
The opposite is also serious: Feeling dissatisfied, many users use grievance channels or social networks to show their discontent. In the current context, where this information circulates faster and faster, if the user has a poor site experience, many sales may be lost.
Where to start?
There are a number of variables to be aware of that will be critical to making the user experience on the site positive and the visitor interacting again.
Ideally, hire a UX professional or a specialized company to properly analyze the user's need and propose more effective solutions. However, if this is not possible, you can start by addressing the following factors:
Your first impression greatly influences how attracted you are to continuing browsing. Therefore, the ideal is to prioritize a minimalist design that follows iconic patterns and arrangement of elements on the screen.
This is something that deserves attention: Usability is the ease with which people use your site, so it involves efficiency, security, error prevention, simple language and feedback.
Consider, for example, how frustrating it would be for a visitor to come across a mistake on a site and not know how to get out of it. Bad, isn't it? Usability prevents this from happening.
Currently, the internet is widely accessed through mobile devices. What does that mean? It is likely that your site will have a large number of hits through smartphones, tablets and the like, which have very different screen sizes from a computer.
Responsiveness is nothing more than adapting an interface to fit any device through which the site can be accessed. Unlike a laptop screen, for example, smartphones require compact menus, short texts, more icons and large buttons.
User Behavior Mapping
To build a good user experience on the site, it is critical to know the visitor, know their needs and understand their behaviors.
By mapping user behavior, you can check how the user navigates the site and which features are most used. In this way, possible changes and improvements are identified and the proposed solutions will be based on more realistic data.
In short, the general idea of user experiences on websites is to simplify actions, cut red tape, make information clear, and enable goals to be achieved quickly and efficiently. And remember: when in doubt, less is more.
Liked the tips for improving the user experience on your business website? Leave your comment here telling you the coolest and most unpleasant experiences you've ever had browsing web pages!