Understand the importance of design when designing your website
With the ease that technology has provided us in recent years, the interest in building a site of its own, whether for leisure or for profit, has drawn a lot of people's attention. But apart from good construction, you have to be aware of the design for websites.
Unlike the early 2000s, where sites had information scattered on the screen, following color schemes as the owner desired, in recent years people have invested heavily in building sites with designs appropriate to the public.
In this way, it is possible to generate greater confidence on the part of the user and, consequently, to reach more number of sales. Wondering how design can help increase traffic to a website? See our article below!
How can design for websites improve usability?
Usability is one of the key building blocks of the site. It is here that we define how to "educate" the users. The good use of the technique allows the easy learning from the readers, who, using menus and filters, can find the information they need quickly.
Easy access to information increases search productivity, engaging and, combined with consistent content, makes the user an active visitor to the site.
In addition to a well-structured menu, it is important that the site has a search box to facilitate the search of a certain theme and offer tools that increase the font size if the user feels the need.
Why adopt responsive design?
Responsive design allows a website to fit different screen formats (whether on smartphones, tablets or other devices).
The strategy is interesting. After all, because devices are often used during the day, the chances of your target audience accessing your site through a mobile device are great.
Smartphones are getting more and more present in people's lives, and that's nothing new. For this reason, the design of your website should be ready to receive this public that, according to IBGE data, reaches 138 million people in Brazil (more than 66% of the national population).
In this way, today, communication vehicles need to be ready for the user experience to be fluid.
Does the website load speed influence?
Although the idea seems to have no connection with the design, some factors may end up influencing the performance of a website.
A poorly optimized theme or use of images and other heavy files to compose the design can compromise the loading speed of the site. Consequently, this hampers the user experience, which will search for other sites for the information they need.
How does design affect the user experience?
When we are interested in developing a website, it is common to have the belief that the more items, options, images available, the more the site will get people's attention.
The problem is that a lot of options can make the experience confusing to the user, making it difficult to find what he wanted, increasing his chances of leaving the page.
Another detail that you should be aware of is in relation to colors. A combination of overly contrasting colors or the use of only monochromatic tones may alienate your audience.
For this reason, you should look for colors that match each other. When using images, make sure the size is the right size (not too small or too large).
The design has as its main goal to win and attract people. To be successful, the site must have harmony, both in the color part and in the arrangement of the items. As we said, the lack or the exaggeration of options and colors can confuse the user, increasing their disinterest.
On the other hand, a site strategically designed to facilitate and optimize the user experience can be the starting point of public loyalty.
Therefore, good use of design for websites aligned to the user experience can bring great benefits to your audience. Want to know more about the topic? Read about "User experience: how to improve satisfaction!".