Understand the importance of measuring your site results

Measuring website results is critical to making the right decisions. It is quite dangerous to determine the course of your actions on the basis of intuition. All your steps should be calculated so that there are no surprises up front. Therefore, we must use the digital tools that technology offers us and know how to interpret the information.

Anyone with a little experience knows that there is a lot of data that is extracted from a website, so it's easy to get confused by this avalanche of numbers. Therefore, before you go out collecting all this information, you should set the most relevant goals at that time. This way you can focus on the main points and create actions to improve them.

In this article, we will show you some of the most commonly used tools for measuring results and what information should not be ignored. Keep reading and check it out!

What tools can be used to measure site results?

Google Analytics

By far the most widely used tool for tracking websites is Google Analytics. It is completely free to use and relatively simple. Through Analytics, you know what happens on the site in real time, have a lot of audience profile data, know how users behave, and more.


Hotjar is a great addition to anyone using Google Analytics. One of the most popular features of this tool is the heatmap. As the visitor interacts with the site elements, Hotjar records the movements. If you want someone to click on a particular item on your page, for example, and find that it is receiving little attention, you can move it to the hottest area of the map.

What information should be analyzed?


Sessions represent the total number of visits your website received. This information is often the first concern of many, after all, you need to have traffic first of all. However, when you use only this data as a success parameter, it is impossible to make a good read of the site. In addition to sessions, we recommend checking the number of unique visits.

Bounce Rate

Rejection occurs when the user leaves the first page without interacting with any element of the site. When this rate is high, it can mean a lot of things: maybe your site load time is long or your layout is confusing and can drive visitors away, for example.

Conversion rate

This information is essential for you to find out the effectiveness of your actions. Conversion usually happens when a user enters the email or a sale is made. To calculate this rate, you must take the number of people who performed a certain action, divide it by the number of visits and multiply it by one hundred.

Traffic source

For those who need to optimize their investment to increase site visits, knowing the sources of traffic is crucial. You can find out how many users came from organic results, sponsored links, social networks, etc. This gives you more security in deciding whether to invest more in one channel or another - and optimize your budget.

User Profile

Knowing the profile of your audience is another piece of information that cannot be left out. For both your marketing strategies and sales actions, when you know who your target audience really is, your results are often much better.

As you can see, measuring site results prevents you from wasting time and money on minor issues. With this data in hand, you have more security in your decisions and increase site performance.

Want to improve your marketing knowledge? Read our article about your customer needs!

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