How to make your site appear on the first page of Google? Find out here!

Have you ever noticed the importance of appearing on the first page of Google? If not, be aware that this is the best way to gain visibility online. To get an idea, Google is the most visited site in the world, including Brazil. And since users are rarely able to move past the first page of results when they search, it is critical to stay well positioned.

There is a quick way to get the top positions: investing in sponsored links. However, it is advisable to optimize your site to be among the first organic search engine results. This doesn't happen overnight, but you gain visibility without having to pay anything for it.

Want to know how to appear on the first page of Google? Keep reading and check out the best practices!

Create a blog

The first tip to getting you into the search engine rank is to create a lot of content - and blogging is the most appropriate medium. If your business is an auto parts store, the Google robot needs to understand this to display your site to the right people. So as you create theme-related content, your chances of improving placement increase.

Before you start producing your materials, you must select the best keywords to work on throughout the text. Google's Keyword Planner tool is one of the most suitable for this job. Through it, you can discover the search volume of terms, competition, and related keywords.

Get backlinks

Another factor that Google takes into consideration for ranking is the number of links pointing to your site. The reason is simple: If other domains are citing your page, it is understood that it is a reference in the subject. For this you must produce quality content. Thus, there are chances of them going viral on the web.

Guest posts are also quite efficient. Here's how it works: You get in touch with others to write articles on their blogs for links. This way, both sides win: you get a backlink, and the site you partner with earns original content.

Have a responsive website

Never ignore mobile phones in your digital strategy, as more than half of Brazilians use their smartphones to access the internet. So if you have a website, it must adapt to these devices. After all, nobody deserves to go to a page and have to zoom in to see the elements that are there.

Because Google prioritizes the user experience in deciding site relevance and, consequently, elevating its position in the search engine, those that don't fit with tablets and smartphones lose many points. Therefore, it is imperative to have a responsive website.

Pay attention to site speed

Speed ​​is another factor in user experience, and Google punishes sites that take a long time to load. A few seconds of slow is enough for the visitor to give up and close the window. If you have questions about the performance of your site, you can use the PageSpeed ​​Insights tool. Just enter the URL and click “parse” for information.

Appearing on the first page of Google is not the easiest task. However, with a little patience, you can constantly improve your positions and enjoy the benefits. Those who think only in the short term, spend more money on advertising and have less results. Of course, sponsored ads are still great for your strategy, but it's not a good idea to rely on them alone.

Want to know more about how to appear on the first page of Google? Keep reading and check out the best practices!

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