How is it possible to reach the consumer in the mobile purchase day?
The use of mobile devices surpassed the others. According to the National Survey of Household Sample Continuous (PNADC), published by the Brazilian Institute of Geography and Statistics (IBGE), 64.7% of Brazilians have access to the internet, that is, 116 million people are connected. Of these, 94.6% access the network through the smartphone.
This reveals the importance of considering specific content and layouts for mobile devices. If the usability and navigation of your company's website and blog are not developed with that in mind, it will certainly lose good sales opportunities.
Now, from this sea of people, how do you attract people with real buying potential to your site? For this, there is a shopping day. Overall, it is a strategy that allows you to attract customers who are genuinely interested in your product, boosting your conversions and improving your bottom line.
To understand this once and for all, read this content to the end. In it, we will cover essential questions such as the concept of buying journey and how to apply it in your business. Check out!
What is the purchase day?
As we said, it is through it that your website will stand out from the various web pages. Even over your competitors. The buying journey consists of making a distinction between the levels of interest of the Internet users for their product and, from there, attracting them according to the stage in which they are. It means leading the customer to what he really needs: his product.
Through a content marketing strategy, your customers may have the autonomy to identify that:
- Have a problem;
- Need to solve it;
- The solution is your product;
- Must acquire it for your company.
People have been making more and more purchases over the internet. Taking into account that they do most of this practice using their cell phones, we can say that being online and prepared to provide a good mobile experience is essential.
Why is buying a day important?
Selling and selling on the Internet in a conventional way no longer brings so many results. Buzzing product ads often do not appeal.
People do not want to read explicit advertisements or be randomly approached by salespeople. In addition, the traditional, blind-selling sales process is well worn, and sellers end up having a low conversion rate.
With a well-planned shopping journey, people started to target the seller rather than the other way around. Through forms, they now request more information and demonstrate intent on acquiring what you have to sell.
They are also more informed about your product and with a more consistent interest in acquiring it. More than that: the point of friction between seller and customer becomes much lower. This means that your customer will have more understanding about your company and your product, with fewer objections at the time of purchase.
Therefore, the purchase journey is no longer a trend in the virtual environment to be a basic process that aims to attract customers and the recognition of their brand.
What are the stages of the purchase journey?
At the beginning of this article, we talk about levels of interest. So, they are the steps. Each requires a kind of approach and direction. As well as a specific way of communicating and establishing a relationship with the customer. Next, learn more about this.
Learning and discovery
At this stage, the reader still does not know that he needs his product. So here we can say that he will be interested in funnel top contents, which will be introduced the desire to have what your company sells. If you offer a financial control application, for example, start by attracting it by giving you tips on the best savings applications you can do.
Use a keyword with the highest search volume and explain advantageous ways to get more earnings just by investing in savings. This will certainly instigate the reader's desire to economize and control their finances. Soon, he will find that he needs to find an automated way to be successful in his action.
Recognition of the problem
Already at this stage, he knows he needs to control his finances. So how about giving him tips on how to do this? Show that he can save slowly in the supermarket and on the credit card, but that, for that, he needs to find a way to control expenses.
Use the same strategy we said above, directing the customer to the next step, when it can be classified for a seller to contact or not.
Here you can give alternatives on how it will control spending. That is, teach you how to use your product and evaluate the market options, so that it understands that your company is the right choice. Give alternatives so that he has the power to decide on the best way to get in control and achieve his desires.
In this type of content, you can already expose in a somewhat more explicit way your intention to sell the product and talk about your success stories, to make content that addresses its advantages, among others. This material needs to be directed to leads that are already at the threshold of opportunity, meaning that they already have a vested interest in buying.
Do you realize that during the purchase day the client was in charge of following the whole process until the adhesion? To be successful in this strategy, be sure to always include calls to action (CTA) on the content page that directs the lead to the next step of that funnel. Also, be sure to offer responsive and fast-loading, content for easy mobile browsing.
How to create an efficient buying journey?
For this to be possible, some care needs to be taken. Below, we list the main ones so that you, in fact, get the best results.
Structure the person
Make an assessment of the customers you already have and those who are most interested in your product. Identify this "average person" and ask questions such as:
- What is your age?
- What is your position?
- How is your social routine?
- What are her interests in your topic?
These are some examples of questions you need to ask the clients interviewed. That way, you'll be able to identify who your company is talking to and what is the best language to use. In addition, it will be easier to offer accurate content, solve the reader's problems and arouse your real interest.
Know the steps
Knowing the steps is essential so that you can offer a well-targeted material for each one. Remember that content must always be useful and interesting. However, they must be within the strategy for the next step.
Build a stream
Ideally, plan to strategize by identifying which keywords will be chosen and which steps will be used. That way, it will be easier to organize your production and get the best results.
Lastly, we can say that the purchase journey is a basic aspect to achieve higher sales returns. What's more, it delivers other side goods such as image enhancement, brand recognition, and better-targeted customers about your product.
Want to complement your strategies and sell more? So, check out this other article with tips to improve usability and increase the conversion rate of your website!