How should the design of a leading e-commerce sales?
The online market grows exponentially. According to the E-marketer, the industry is expected to reach $ 4 trillion in sales by 2020. One of the biggest difficulties for those active in this market is creating the ideal e-commerce design that encourages visitors to buy quickly and recurrent.
To make customers stay in e-commerce and see what it offers, the visit needs to be pleasurable. According to the Canva, design platform, 20% of brain functioning is geared towards image processing. Thus, one of the means for the consumer to have a pleasant experience is to correct the design of the pages.
On the other hand, to catch the consumer's attention it is not necessary to have a fussy website. It is necessary to create an identity that represents the values of the brand, as well as transmit trust and professionalism. Want to know what the design of e-commerce should be? Check out the tips below.
Worry about the search bar
It is usually the beginning of the visitor's journey on the site. One way to give it the attention it deserves is to leave it in a color that contrasts with the overall color palette of the page. Remember to also define a short description in the search field. This is important to differentiate the sites of the site that allow the insertion of text, such as the subscription of a newsletter, for example. Some suggestions are:
- What are you looking for?
- What do you want now?
- Search by name, brand or keyword.
Next, to the search bar you need to have the action button clearly visible. One tip is for the verb to be clear and indicate what the action will bring to the visitor. It is important that you give the notion of movement. It could be, for example, "Search", "Find" or "Discover".
Give the possibility to filter the results of the search
Just as important as the search bar is the results page. This is a crucial phase of the shopping journey since it is one of the moments of the decision of the visitor. From the results, he thinks whether he clicks on one of the items or leaves the site.
Good practice for e-commerce design is for the results page to allow the visitor to further filter the search. Ideally, new filters should be offered as soon as the initial search is done. Among them, they should be sort by price, popularity, size, color, style, and others. Being able to select more than one item is critical.
Use high-quality photos
The success of the virtual sale is a direct result of how the products are presented. When you make a beautiful, desirable and high-quality offer, the visitor is more likely to consume. According to Builder Expert, 92% of online consumers claim that how the item is exposed directly influences the purchase decision.
The quality of the images directly affects the conversions, since in the online market you can not touch, dress or interact with the item offered. The graphical representation of the product needs to be good enough to compensate for the fact that the buyer will make a decision based on a description, not physical contact. Therefore:
- use high-quality images that are not fuzzy or with apparent pixels;
- have personalized images for your e-commerce in order to differentiate the product from other sites;
- the images must be standardized and follow the brand identity;
- show all angles of the product and invest in 360 ° images;
- have images for all versions of the same product;
- offer the zoom option so that all details are visible;
- images should have context: if possible, show the product in use in a real situation;
- use videos as an alternative to more detailed and informative descriptions;
- the price should always be visible.
Opt for a responsive layout
According to SimilarWeb, 56% of e-commerce traffic in the United States of America in 2015 came from mobile devices. This means that to sell more, you need to ensure that the material is compatible with most handsets available on the market.
The advantages are numerous, especially from the technical point of view. A responsive website gets better positioned in search engines, as this is a very important criterion in Search Engine Optimization ― SEO). Therefore, the chances of getting more traffic and increasing conversion rates are proportional to the responsiveness of e-commerce design.
Include all necessary information
It is critical to ensure that all information necessary for decision making is available on the product page. A consumer will not call or send an email to ask for more information, he will look for another provider. So, ease the process and offer all the necessary content for the purchase. Include, for example:
- used materials;
- technical description;
- return policy;
- availability in stock;
- cost of freight;
- reviews and customer testimonials.
Have specialized help
Optimizing the layout of e-commerce can be tricky. There are numerous details that make the difference in how the user will relate to the virtual store. That is why it is important to have experienced and qualified professionals who can help in decision making and respect the brand identity and tone of voice.
When looking for a company that helps in the development of your website and e-commerce application remember to ask the following questions:
- In which e-commerce platforms have you already developed?
- Are there special features that can be created?
- Will my e-commerce be responsive?
- How easy will it be for me to edit and manage the site myself?
- How can I measure page performance?
- What SEO plugins will be integrated?
Developing and maintaining an online sales platform can be the key factor for the success of the venture. Worrying about e-commerce design is one of the crucial factors to increase chances of success. Having expert help can be instrumental in long-term platform performance.
Codeby is an agency specializing in website, application and e-commerce development, which has already developed more than 30 online sales platforms for large companies. Contact us and ask your questions.