After all, how to make a navigation map of your site?

You who deal with an e-commerce every day, know what a navigation map is? Forgiving indirect results to the online store, this important file is ignored by many managers who seek to optimize their indexing on search engines.

If you also don't understand what the sitemap is for, we have prepared this article by telling you all about how to generate the file and what advantages it brings to your business. Come on?

The navigation map

Navigation map, or sitemap, is a common technique used for a long time on the Internet to chart the path to be followed within a site. This map is usually an XML or HTML file listing all available URLs, the connection between them, and how they are organized - by sections, date modified, hierarchy, and other parameters.

While there is no direct relationship between your sitemap and your e-commerce ranking on search engines, there are several advantages that have made it a standard for stores that want to make searching for products more intuitive and faster. We will explain some of these advantages below.

The Difference Between XML and HTML Sitemap

There are two common ways to create a navigation map: in a sitemap.xml file or in a sitemap.html. While the XML format is required, having both on your site is highly recommended.


The sitemap.xml file is made especially for search engine robots, which scan information for all URLs and then create indexing for your e-commerce. It is critical for the structure of your site to be recognized and presented in the most appropriate way for the user searching for related terms.


It is also recommended that you create a sitemap.html, which acts as an index for the average user at a regular site URL. Although not required, this is a page that shows the visitor all the paths through sections and sectors in the store, and maybe useful for finding a department that was not presented by the search engine.

New in-house e-commerce search tools are becoming smarter and more responsive to this need, but the HTML file is still an interesting outlet to give consumers more direction.

The importance of a good navigation map

What makes many e-commerce managers overlook the navigation map is that its results are really hard to spot at first. The sitemap acts on your web site much more indirectly than other SEO techniques, although it is just as important. Here are some of its advantages:

Search Engine Optimization

While there is no noticeable impact of the sitemap on page rankings, indexing for the display of results improves considerably when the search engine robot can scan the file to define its structure.

Pages with higher hierarchy and more relevant information about products, offers, and advantages are highlighted when a user searches for a particular brand or price of a commodity. With a faster path to what he wants, his conversion rate can improve significantly.

More organized architecture

Creating a navigation map can be an advantage even for your internal e-commerce organization. When creating the map, sorting issues, inconsistent relationships between URLs and messy sections can arise and give the opportunity to redo the site architecture. The more organized this file is, the easier it becomes for the robot to highlight the right pages.

Easier product access

An organized map also makes it easier for the search engine to find the most popular and relevant URLs when displaying your results. This can create well-ranked special links to more popular products with a higher conversion rate or a large number of visits. The shorter the path between interest and purchase decision, the less chance you have for the customer to give up in the middle of the process.

Less dependence on external links

When your site does not have a navigation map, robots often use the relevance of external links to index your site. This creates problematic distortions, such as prioritizing URLs that are not so interesting to your e-commerce and turning them into landing pages. A sitemap is a way of telling the search engine what to highlight on your site, rather than letting it decide on its own.

Creating a navigation map for your e-commerce

The sitemap can be created either manually or using tools that automate this work. If you prefer to do it yourself, you will need a professional with programming language experience to write instructions for the file generator. The advantage here is that you have more control and thus generate more custom XML.

But in most cases, a good specialized tool can crawl your site and automatically assemble the sitemap.xml file. The result is very accurate and allows some change if there is an error in the final result.

Made your navigation map in any of these methods, just upload the XML and HTML files to the server and notify Google and other search engines. This will make the robots automatically access the document, read its content and index for future searches.

Identifying issues with indexing your e-commerce

If even with a generated and indexed sitemap, your store is having trouble appearing well in search, it may be that the problem is a step ahead of creating this map, such as a flawed architecture or insufficient organization.

If this happens, it is preferable to go back to the e-commerce framework and understand where the problem is coming from, and then redo your sitemap. Stress tests and other bot tests can be the most efficient and economical way to optimize your conversion, improve rankings and increase your revenue.

After all, in a market as tight as e-commerce, where a small hurdle is enough to lose a consumer to a competitor, having a well-organized online store and a navigation map that reflects this architecture is essential to achieving that extra edge in the fight. by the customer.

So, was there any doubt? Do you want to know more about how a website architecture can be the differential in its ranking? Leave your question here in the comments!

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