7 tips for your E-commerce if it works out well on Black Friday
Black Friday is coming and with it, countless doubts not only from consumers but from companies too, so we decided to bring some tips to make your company enjoy the most anticipated Friday of the year without major problems.
It is no secret to anyone that on Black Friday the increase in sales goes up considerably for all types of businesses. To get an idea only in 2017 Black Friday generated R $ 2.1 billion in revenue in the e-commerce category, a considerable increase compared to the previous year.
So many sales opportunities cannot be missed by not efficiently preparing for this date, so check out the tips we give you now.
Planning is the soul of any successful business, this initiative will help you better design your strategies and keep your project organization going. So plan everything in advance for at least a month, so the chances of something going wrong will be minimal.
Promotional campaigns are also worth it when it comes to Black Friday, after all it will not only be your store that will be low priced. Invest in planning an effective campaign to reach your audience.
Black Friday is a period where retail revenue tends to increase considerably, but be careful not to have unnecessary costs with the campaigns and this ends up hurting the bottom line.
Choose products for promotion
When it comes to putting the products on sale, the company needs to take some care so that it does not leave impaired. Choosing the products is very important so that your performance on Black Friday is satisfactory for the company and its customers.
Do not choose to put on promotion, recently launched products. The customer will hardly buy again at the normal price once purchased for less value. Give preference to two types of products: scalable and profitable.
The most scalable, which are those products that customers already know, which usually have a high sell. Putting them on sale is a way to increase the flow of customers by visiting your store.
Profitable products are the ones that have a higher value and so the sale is not so high at other times of the year. Usually, they are products with high purchasing value but that cause great interest in the consumer. Placing this type of product on promotion will draw attention to your brand of still attracting more consumers to your store. know more here.
Email is the most efficient tool to keep in touch with your client and communicate events and exclusive offers. On Black Friday, use this tool to give first-hand information to your customer.
Stimulate your customer with your favorite products, just visited or waiting in the cart. Show that you know him, and you want him to enjoy the best price.
Invest in features
considerably less time spent on the site or shortening the purchase decision time. There are many options of features and here at Codeby we work with some very interesting, they are:
Make Data Mining - Give the option to register e-mail and stay within the promotions. With this information, you can do the data analysis and discover hidden problems and opportunities, patterns and variables that can be very useful to your company.
This type of action requires little customer interaction and keeps your business with important information about your customers.
Make Listings - Make a quick listing of products on super promotion.
Gamification - Who does not like a game, especially when you get discounts or benefits on your purchase.
This type of action gives the sense of individual benefit and positively influences the purchase decision.
Countdown – Using countdown to indicate the start of the promotion on the site is very interesting for the client. This type of action usually causes increased site visits and customer anxiety.
Best time to start
Compared to last year's sales, the period with the highest sales growth was from 6 pm to 10 am on the eve of Black Friday. Many companies start with some promotions the day before to "heat up" sales and this is totally valid.
Either on the eve or on Black Friday it is important that you start your offers a little earlier, between 10:00 pm and 11:00 pm the day before. So if any setback or something out of planning happens, you will have time to rectify.
Have a DEV for the event
On Black Friday you prefer to have a DEV only for the event so everything is organized and easy to handle, in addition if you are less likely to have errors and if there is, it is easier and quicker to tidy up.
If your store does not yet have a responsive layout, you may be unprepared for a good portion of consumers. In research results on Black Friday 2017, purchases made via mobile grew by 81.8%, equivalent to almost 30% of purchases made in the period were made this way and this year the numbers promise to rise even more.
If you need help with your preparations, maybe we can help you with this e-Book “Everything you need to know about Black Friday”, contact us and we'll be happy to help!
I hope you have enjoyed the tips we leave here, leave your opinion in the comments!