5 ways to advertise your e-commerce on the Internet
More than offering a quality product, functional and arranged in a pleasing layout to the eyes, those who want to succeed and win the competition with the virtual store need to think, first and foremost, how to advertise their e-commerce and reach the public right.
Unlike physical stores, where customers can go to the store to talk to salespeople, ask questions or experiment, online trading needs to be highlighted through effective marketing and communication strategies.
But what to do to promote e-commerce in the right way? In today's article, we will present five infallible tips that will leverage your business and make you be recognized by your audience as a market benchmark. Are you ready?
Why advertise e-commerce?
Disclosure of your online store is undoubtedly the most important part when setting goals. It is through the disclosure that your product becomes capable of arousing the interest of buying in possible customers, attracting new visitors and promoting the loyalty process.
Business promotion is as important as or even more than having good servers and platforms, well-structured sites, management, or service excellence.
Therefore, in order to achieve the desired results, it is essential that you take into account your target audience and the most efficient channels to reach you, always analyzing their particularities. This measure will optimize your outreach strategy and, in this way, you will reach a larger number of right people.
Discover some ways to promote your online store
Before we talk about the best ways to promote e-commerce, you have to understand that the basis for the success of any strategy is planning.
Often, when thinking about a virtual store, several managers disregard the role of marketing when the business is still being managed. Instead, they begin to think of disclosure only when it is already in progress, which is a big mistake.
For disclosure to achieve its purpose, you need to plan from the outset what are the best ways to reach the greatest number of people, what to do to achieve the goals, and the financial investment needed to make everything work.
After planning, you can choose a platform that offers the possibility of integration with other features and adopts the following tips and builds a foolproof marketing strategy. Come on?
1. Content Marketing
Content marketing is one of the most recently used e-commerce marketing strategies. This type of strategy relies on the production of content that is relevant to the company's specific audience.
Unlike conventional marketing, which aims primarily at selling products and direct strategies, in content marketing, the goal is to help the prospective customer to find the solution to a problem. This causes him to establish a relationship of trust with his brand, and when he really needs to acquire the product, he will remember it.
This type of content fits into the strategy of inbound marketing, whose main purpose is also to communicate to generate authority of the subject. However, one must be aware: a frequent misconception is to focus on specific themes, very much related to the purchase itself. Ideally, the materials produced should address the whole context surrounding the purchase decision.
2. SEO Strategies
Another way to gain visibility into Google's organic search (no payment required) is to improve SEO strategies - or search engine optimization in English.
SEO strategies involve long-term work and often deliver satisfactory results when well executed. To do this, understand that you must work on three main points: content, the relevance of the information to Internet users and technology.
If you use content marketing, the second step will be to gain authority within that subject by becoming a reference to other sites. This happens when there are other addresses that redirect to your link or when there are lots of shares of content on other placements
Next, you must choose a good virtual platform so that the store is complete, offers all the necessary functionality and has a mobile layout (which adapts to the different screen formats), as the number of people who are effective purchases via smartphones or tablets.
3. Sponsored links
SEO strategies can take a while when planned and done the right way. An interesting alternative in such cases is to use sponsored links. The two main platforms are Google Adwords and Facebook Ads.
In Google Adwords, the user clicks because he has shown a clear interest in the product since he came to the ad because he researched about it. Remember that the company only pays if the click is performed.
Already on Facebook Ads, the idea is to show the ad to a targeted niche of people who fit within the brand's target audience. In both cases, the tip is to monitor all hits and see if it's paying off.
4. E-mail marketing
Still scorned by many, due to its inappropriate use for a long time, email marketing is a way to get closer to the customer and bring good results to your e-commerce.
The mailing list is usually built from the customer's own register on its platform, which is a good point since it has already shown interest in the product. With this strategy, you can offer unique benefits and work targeted campaigns based on user behavior.
Remember that it is important to keep a periodicity so as not to be inconvenient, filling the inbox of customers.
5. Social media
Social media are increasingly popular and are allied tools when it comes to connecting with customers for offering an alternative to care and also for being a channel in which it is possible to build a relationship with them.
To get along with social media, try to promote user engagement with viral postings (with high sharing power) and produce quality information. The main focus in these spaces should be the relationship, not the sale.
Saw? There are several marketing strategies that can leverage your business. With all these tips, has it become easier to think of strategies to promote your e-commerce? So get started right now!
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