5 features that e-commerce sites must have

With the increasing use of the internet and digital platforms, the number of e-commerce sites has grown, and customers are winning over the convenience of home shopping and the wide variety of products offered. However, it is not uncommon to find pages that are completely amateurish and lack basic tools.

To avoid making this mistake in your online store, we have listed 5 features that e-commerce sites should have if they want to stand out from the competition and sell more. Check out!

1. Product search and category breakdown

While most customers reach the product through search platforms, they need to be able to locate the products within the site itself. For this, the ideal is that you have an internal search tool that locates the products directly.

Another basic and simple way to improve navigation and search within the platform is to create divisions by categories. With this, the user will be more targeted to what he needs, avoiding the loss of time.

2. Cross-selling & up-selling

Have you noticed that in the supermarket, the parmesan cheese is in the same session of the pasta? Although the products are completely different from each other, it is suggested that both products can be used together in the same recipe.

The name of this strategy is cross-selling and, despite the comparison, it can also be adopted in an e-commerce site, offering the customer a product related to the one he is buying.

There is also another strategy that is up-selling, which consists of showing a product superior to what the user is buying, either of higher value brand or the same product inserted in a complete kit on sale.

In both cases, it is possible for the customer to spend a higher value on purchases, increasing sales conversion rates.

3. Product management

In order for your site to function well, you need to have autonomy and manage the products. This means you must be able to change, add or delete a product, and have the freedom to analyze photos, descriptions, or other factors that may influence sales without relying on a site management company.

These actions ensure more agility in the processes that involve e-commerce and are a way to optimize the visualization of products and improve their exposure.

4. Incorporation with social networks

Incorporating your virtual commerce with social networks is an important feature to remind the customer of an unfinished purchase. It happens like this: many users access the site or even put the product in the cart but, for some reason, abandon the purchase and end up forgetting the product.

When platforms are interconnected, the customer is reminded by their social networks of that product and may end up being encouraged to revisit the site and finalize the purchase. In addition, social networks maintain more direct contact with this user, establishing a relationship of trust.

5. Buy with just one click

A lot of people end up giving up buying in e-commerces for having to fill out various information fields, even on sites where they have already completed an order previously.

To avoid this problem, an interesting feature that should be deployed in your virtual store is the possibility to purchase with just one click. Thus, if the client already has the information registered in the platform, simply confirm the data that the request will be made.

These e-commerce site features help you increase conversion, avoid dropping out trolleys and consolidating your store in the virtual environment. Did you like to know a little more about it? Then subscribe to our newsletter and stay on top of other content like this!

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