4 most common mistakes in e-commerces and how to avoid them
The possibility of having a virtual store makes many enterprising enthusiasts. After all, you can meet people from different regions with a reasonable investment. However, in the eagerness to put the sales site in the air, many end up committing flaws that hinder the store's growth. Most of the common mistakes in e-commerce are simple to avoid, but they still occur frequently.
In addition to the neglect with the e-commerce platform, we can see flaws in planning, dissemination, positioning, and finally, everything that is related to the company. Even those who already own a physical store and migrate to the virtual environment are susceptible to errors since e-commerce requires different care in the most varied aspects.
Want to know the most common mistakes in e-commerce and how can you avoid them? Keep reading and check out the list we have prepared!
1. Shortage of photos
One of the crucial points for the consumer to decide to make the purchase is a variety of photos. In physical stores, we can handle the products and closely analyze all the details, while in the virtual environment we rely only on the images and the description. Therefore, it is important that you insert images from different angles of the object.
Also, remember to use a good quality camera to show the particularities of the merchandise. It is best to hire a professional at these times - after all, this investment has a positive impact on sales volume.
2. Descriptions with little information
The description is the complement of the image. Generally, after seeing the photos, the visitor reads the information. When you do not clarify the characteristics of the product, it may happen that the consumer contacts you to know more information or, what is worse, to close the page at the same time. Even if the first option happens, there is a good chance he will give up the purchase while waiting for an answer.
Therefore, select all information that is relevant to not extend the purchasing process and discourage the prospective buyer. Do not forget to show the differential of your product - this should be one of the first information to appear in the description.
3. Disorganized elements
Confusing layouts, without a logical order of distribution of the elements, is one of the main culprits in removing users from the site immediately and one of the most common mistakes in e-commerce. In some virtual stores, just to beat the eye already it is possible to verify the difficulty that we will have when searching for the products.
A good way to prevent this from occurring is through a usability test. You must select some people and ask them to navigate the site without any interference from you. By watching them for a few minutes, it is possible to know the level of difficulty that users will face.
4. Absence of a newsletter
Email marketing is one of the most effective strategies for converting customers and making them loyal. Therefore, it is fundamental that you have a newsletter in your e-commerce platform so that people leave the contact in order to receive news. After getting users' emails, you should separate them into categories and submit offers that match the profile of each.
It is also important to send thank-you messages to those who make a purchase and ask if everything went well. Thus, you demonstrate that you are concerned with the customer experience and gain some points of consideration. Not to mention that these feedbacks are essential for you to continually improve your services.
Choosing a good niche market and offering products with great demand is paramount to the success of your store. However, if the consumer experience is not satisfactory, there is a risk of disappearing in the face of competition. Therefore, beware of all the details that may alienate your audience and often monitor the performance of your e-commerce.
Now that you already know some of the most common mistakes in e-commerce, how about learning the step-by-step to develop a virtual store?